AI for Marketing

What You'll Learn
In this program, you'll learn how to use AI to strengthen marketing strategy and improve campaign performance. You'll learn how to:

• Identify opportunities to use AI across the customer journey.
• Conduct market and competitor research with AI.
• Create content and visual assets that align with your brand.
• Analyze campaign performance and develop data-informed recommendations.
• Automate marketing tasks and workflows.
• Use AI responsibly to support marketing decisions.

Who Should Enroll?
This program is designed for marketing professionals who want to strengthen their AI skills and improve marketing performance. It's a good fit for professionals working in digital marketing, brand marketing, content marketing, growth marketing and related fields. Basic AI experience is recommended.

Program Format
The AI for Marketing Certificate is a 100% online program designed to fit around a full-time work schedule. You'll complete self-paced coursework, participate in live expert-led sessions and apply your skills through hands-on marketing projects based on real business scenarios.

Industry Tools
You'll gain hands-on experience using leading AI platforms to support marketing research, content creation, campaign analysis and workflow automation. Throughout the program, you'll learn practical techniques you can apply across a variety of marketing roles.

Career Support
You'll complete practical projects that demonstrate your ability to apply AI to real marketing challenges. The program focuses on building skills you can apply immediately in your current role while helping you stay current with the changing demands of the marketing profession.

Certificate
Upon successful completion, you'll receive a San Francisco State University Certificate of Completion. You'll also gain practical experience using AI tools to support marketing strategy, content development and campaign optimization.

Career Opportunities
AI skills are becoming increasingly important across the marketing profession. This certificate can help you prepare for roles in digital marketing, content marketing, brand marketing, social media marketing and marketing strategy. It can also help you expand your responsibilities in your current position by improving marketing performance and supporting data-informed decision making.

Cost: Varies

Length: Five weeks, six to 10 hours of study each week

When to Start: Anytime

San Francisco State University partners with Ziplines Education to deliver online professional certificate programs that prepare you for today's workplace. Together, we offer flexible online learning, industry-relevant curriculum, experienced instructors and hands-on projects that help you build practical skills. Upon successful completion, you'll earn a San Francisco State University Certificate of Completion.

About Ziplines Education
Ziplines Education partners with accredited universities to deliver online professional certificate programs in high-demand fields. Its programs are designed to help working professionals develop practical skills that can be applied immediately in the workplace.