BSBA Curriculum

Bachelor of Science in Business Administration, Concentration in General Business (60 Units)

Except in cases of credit by examination, no more than six units of the core may be completed on a CR/NC basis. Students must earn a grade of C- or higher in core Business courses required as prerequisites for other core Business courses.

Core Requirements (39 Units)

Core Course List
Code Title Units
ACCT 100 Introduction to Financial Accounting 3
ACCT 101 Introduction to Managerial Accounting 3
BUS 300GW Business Communication for Professionals - GWAR 3
BUS 682 Seminar on Business and Society 1 3
BUS 690 Seminar in Business Policy and Strategic Management 1 3
DS 212 Business Statistics 3
DS 412 Operations Management 3
ECON 102 Introduction to Macroeconomic Analysis 3
FIN 350 Business Finance 3
IBUS 330 International Business and Multicultural Relations 3
ISYS 363 Information Systems for Management 3
MGMT 405 Introduction to Management and Organizational Behavior 3
MKTG 431 Principles of Marketing 3

1Must be taken for a letter grade.

Concentration Requirements (21 units)

Students complete 21 units from the list of courses below. These courses are selected in advance by the program to provide a broad foundation across multiple subject areas.

Concentration Course List
Code Title Units
A U 220 SF State and Braven Career Accelerator 3
BUS 350 Introduction to Entrepreneurship 3
BUS 354 Starting a Small Business 3
BUS 400 Professional Communication for the Global Workplace 3
BUS 430 Social Entrepreneurship: Mission-Driven Ventures 3
BUS 440 Ethics at Work: Business Impacts 3
BUS 450 Greening of Business 3
DS 312 Data Analysis with Computer Applications 3
DS 408 Computer Simulation 3
DS 411 Decision Modeling for Business 3
DS 601 Applied Management Science 3
DS 604 Applied Business Forecasting 3
DS 624 Quality Management 3
DS 655 Sustainable Supply Chain Optimization 3
DS 660GW Communications for Business Analytics - GWAR 3
ECON 400 Economic and Social History of the United States 3
ECON 450 Health Economics 3
ECON/HIST/LABR 474 History of Labor in the United States 3
ECON/LABR 510 Labor Economics 3
ECON/LABR 511 Collective Bargaining 3
ECON 620 Economic Development 3
ECON/I R 635 Economics of Globalization 3
HTM 324 Historical and Contemporary Aspects of Food, Beverage, and Culture in America 3
HTM 351 Asian Food, Culture, and Hospitality 3
HTM 400 Wine Appreciation 3
HTM 421 Food, Wine, and Culture in California 3
HTM 424 Tourism Management 3
HTM 425 The Business of International Tourism 3
HTM 560 Hospitality Human Resource Management 3
IBUS 430 Import-Export Management and Small Business Operations 3
IBUS 517 Legal Environment of World Business 3
IBUS 590 International Environmental Analysis 3
IBUS 592 Doing Business in Greater China 3
IBUS 593 Doing Business in Europe 3
IBUS 596 Doing Business in Japan 3
IBUS 598 Doing Business in Emerging Markets 3
IBUS 620 Research in International Business and the Global Market 3
IBUS/MGMT 659 Introduction to International Business Negotiation 3
IBUS 676 Social Entrepreneurship in a Global Context 3
IBUS 681 Seminar in Comparative Management 3
IBUS 690 Global Strategic Management 3
ISYS 350 Building Business Applications 3
ISYS 463 Information Systems Analysis and Design 3
ISYS 565 Managing Enterprise Networks 3
ISYS 568 Multimedia Business Applications Development 3
ISYS 569 Information Systems for Business Process Management 3
ISYS 575 Information Security Management 3
ISYS 650 Business Intelligence 3
MGMT 648 Seminar in Leadership and Influence Skills 3
MKTG 432 Public Relations 3
MKTG 433 Personal Selling 3
MKTG 436 Retail Management 3
MKTG 441 Business-to-Business Marketing 3
MKTG 469 Digital Marketing 3
MKTG 644 Services Marketing 3
MKTG 675 Brand Management 3
MKTG 680 International Marketing Management 3
MKTG 688 New Product Management Seminar 3

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