Students will complete nine, three-unit courses. Appropriate course substitutions may be made with consent of the faculty director. Course descriptions are available in the SF State Bulletin. All courses must be completed with a minimum GPA of 2.0.
Digital Marketing Certificate Curriculum (27 Units)
| Code | Title | Units |
|---|---|---|
| MKTG 431* | Principles of Marketing | 3 |
| MKTG 450 | Social Media Marketing | 3 |
| MKTG 460 | Content Marketing | 3 |
| MKTG 469 | Digital Marketing | 3 |
| MKTG 480 | Search, Display and Video Advertising | 3 |
| MKTG 569 | Digital Marketing Strategy | 3 |
| MKTG 632 | Marketing Research | 3 |
| MKTG 660 | Marketing Analytics | 3 |
| MKTG 661 | Introduction to Digital Marketing Analytics | 3 |
*It is required that MKTG 431 or an equivalent be taken prior to enrollment into the certificate program in fall semester. If an equivalent has not been taken at the student’s home university, they may take the course online during summer via SF State Open University.
This roadmap is a suggested plan of study. Please note that students may need to adjust the actual sequence of courses based on course availability and prerequisites needed. Please consult the certificate faculty advisor for further guidance.
Total Units: 27
Summer Session (One Month) - 3 Units
| Code | Title | Units |
|---|---|---|
| MKTG 431* | Principles of Marketing | 3 |
*It is required that MKTG 431 or an equivalent be taken prior to enrollment into the certificate program in fall semester. If an equivalent has not been taken at the student’s home university, they may take the course online during summer via SF State Open University.
Fall Semester (4.5 Months) - 12 Units
| Code | Title | Units |
|---|---|---|
| MKTG 469 | Digital Marketing | 3 |
| MKTG 450 | Social Media Marketing | 3 |
| MKTG 460 | Content Marketing | 3 |
| MKTG 632 | Marketing Research | 3 |
Spring Semester (4.5 Months) - 12 Units
| Code | Title | Units |
|---|---|---|
| MKTG 569 | Digital Marketing Integration | 3 |
| MKTG 480 | Search, Display and Video Advertising | 3 |
| MKTG 660 | Marketing Analytics | 3 |
| MKTG 661 | Introduction to Digital Marketing Analytics | 3 |
This one-unit course introduces new students to the geographic, historical and environmental, socio-cultural and political context of the Bay Area, San Francisco and San Francisco State University. In addition, this course prepares students for success in their transition to living in San Francisco while preparing for life in San Francisco, building community, and learning about the campus and the surrounding area. The course is experiential and includes field trips throughout the city.
The course is optional, in-person/hybrid, and is offered to you free of charge. You are encouraged to take it to learn more about and experience the City of San Francisco. You can sign up when completing your course preference wishlist.
Global Business Communication Skills – This topic is delivered as Global Business Communication Skills I and II. The two CEU courses are designed to prepare students for a successful job or internship search and the professional skills needed to excel in this internship or job. These classes are not required for the certificate but strongly encouraged enrichment options if you are planning to apply for graduate school, Optional Practical Training (OPT), an internship or a job.